Quantifying Brand Value
A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.
A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.
Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include:
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