Dec 12, 2022 • 47 minutes
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
Jan 9, 2023 • 31 minutes
Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers.
Jan 27, 2023 • 38 minutes
Travel + Leisure Co. (NYSE:TNL) CEO Michael Brown shares perspective on the impact of brand in the travel segment.
Mar 6, 2023 • 28 minutes
We chat with golf legend Annika Sorenstam on being a brand ambassador.
Mar 27, 2023 • 46 minutes
Author/speaker Jonathan Stark on the power of sending a daily e-mail message to your customers.
May 17, 2023 • 29 minutes
Baker Barrios CEO and Co-founder Tim Baker on his firm's journey to re-brand the firm based upon core values and a commitment to culture.
Jul 11, 2023 • 31 minutes
The team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign.
Sep 27, 2023 • 33 minutes
How a restaurant brand harnesses negative reviews to not only improve the experience, but satisfy every last customer along the way.
Oct 27, 2023 • 40 minutes
Matt and Kelly talk through those audio clips that you can't get out of your head. From Burger King's 'Have it Your Way,' to Southwest Airline's 'Ding,' why do these sounds have such an impact on us?
Dec 28, 2023 • 41 minutes
We explore the state of Tradeshow Marketing with event marketing expert Matt Kleinrock
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