Matt Certo

Dec 13, 2021 • 36 minutes

Quantifying Brand Value

A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.

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Dec 29, 2021 • 46 minutes

The Intersection of Brand and Architecture

Architectural Design Lead Ekta Desai discusses the implications of brand within the world of physical architecture.

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Jan 20, 2022 • 37 minutes

How Networking Drives Brand Growth

Esteemed coach, trainer, and journalist Annetta Wilson shares insights and wisdom about the art of personal networking.

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Jan 27, 2022 • 43 minutes

Creating an Immersive Brand with John Rivers (4 Rivers Barbecue)

4 Rivers Founder and Chef John Rivers shares the story of his thriving barbecue enterprise and what marketers can learn from his experience of building a brand.

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Feb 9, 2022 • 38 minutes

Monday-Morning Quarterbacking the Washington Commanders Name Change

We explore the ins and outs of the Washington's NFL Team changing its name to the Commanders and talk about what went wrong and what went right.

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Feb 18, 2022 • 45 minutes

The Nuanced Connection Between Brand and Sales

Sales expert and coach Ian Altman, author of Same Side Selling, discusses the relationship between brand and sales.

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Mar 3, 2022 • 50 minutes

The Link Between Brand and Organizational Strategy

In this episode, Matt is joined by professor and author Dr. Sam Certo, an organizational strategist and management expert who also happens to be Matt's Dad.

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Mar 21, 2022 • 60 minutes

How Publishing a Book Can Help You Build Your Brand

Author/speakers and experts in non-fiction book marketing Jim Knight and Brant Menswar discuss the opportunities brands have to use books to deepen relationships with customers.