Jul 2022 — Jan 2023
Jan 9, 2023 • 31 minutes
Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers.
Dec 12, 2022 • 47 minutes
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
Oct 28, 2022 • 57 minutes
In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis.
Oct 5, 2022 • 19 minutes
We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand.
Sep 15, 2022 • 47 minutes
How to build and reinforce your brand through building and maintaining external relationships.
Aug 15, 2022 • 8 minutes
An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.
Jul 29, 2022 • 7 minutes
Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.
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