May 2022 — Aug 2022
Aug 15, 2022 • 8 minutes
An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.
Jul 29, 2022 • 7 minutes
Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.
Jul 18, 2022 • 16 minutes
A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo.
Jun 23, 2022 • 65 minutes
Restauranteur and entrepreneur Thomas Ward shares lessons from the restaurant industry on brand-building and brand evolution.
Jun 6, 2022 • 26 minutes
Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang discusses the process of changing the firm's name.
Jun 1, 2022 • 48 minutes
Lessons about top-of-mind awareness from the world of healthcare. Episode features Andrew Snyder, Orlando Health Senior Vice President of Marketing and Communications.
May 16, 2022 • 56 minutes
Kaleb Harrell of Hawkers talks brand identity, vibe, and creating a compelling experience in the restaurant space.
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