Jun 2022 — Oct 2022
Oct 28, 2022 • 57 minutes
In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis.
Oct 5, 2022 • 19 minutes
We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand.
Sep 15, 2022 • 47 minutes
How to build and reinforce your brand through building and maintaining external relationships.
Aug 15, 2022 • 8 minutes
An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor.
Jul 29, 2022 • 7 minutes
Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing.
Jul 18, 2022 • 16 minutes
A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo.
Jun 23, 2022 • 65 minutes
Restauranteur and entrepreneur Thomas Ward shares lessons from the restaurant industry on brand-building and brand evolution.
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