Episodes | Brand Narrative Podcast with Matt Certo

Nov 5, 2021 • 60 minutes

How to Solve Problems Customers Don't Know They Have

Exploring the marketing challenges around marketing and selling products that address hidden customer pain points.

Oct 28, 2021 • 58 minutes

How to Create a Line Out the Door for your Product (Gideon's Bakehouse)

Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie.

Listen Now Share

Oct 19, 2021 • 41 minutes

How to Build an Enduring Brand

Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.

Listen Now Share

Oct 7, 2021 • 38 minutes

Navigating a Brand Crisis: The Chevy Bolt

What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.

Listen Now Share

Sep 28, 2021 • 54 minutes

Differentiation, Employer Brand, and the Future of the Workplace

Workscapes CEO Elizabeth Dvorak shares the founding story of Workscapes and how the brand has grown through differentiation and being true to her team's values. She also gives an informed view of the future of the office.