Oct 2021 — Dec 2021
Dec 13, 2021 • 36 minutes
A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.
Nov 19, 2021 • 30 minutes
Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas
Nov 15, 2021 • 39 minutes
Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages.
Nov 5, 2021 • 60 minutes
Exploring the marketing challenges around marketing and selling products that address hidden customer pain points.
Oct 28, 2021 • 58 minutes
Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie.
Oct 19, 2021 • 41 minutes
Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand.
Oct 7, 2021 • 38 minutes
What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas.
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