Nov 2021 — Feb 2022
Feb 18, 2022 • 45 minutes
Sales expert and coach Ian Altman, author of Same Side Selling, discusses the relationship between brand and sales.
Feb 9, 2022 • 38 minutes
We explore the ins and outs of the Washington's NFL Team changing its name to the Commanders and talk about what went wrong and what went right.
Jan 27, 2022 • 43 minutes
4 Rivers Founder and Chef John Rivers shares the story of his thriving barbecue enterprise and what marketers can learn from his experience of building a brand.
Jan 20, 2022 • 37 minutes
Esteemed coach, trainer, and journalist Annetta Wilson shares insights and wisdom about the art of personal networking.
Dec 29, 2021 • 46 minutes
Architectural Design Lead Ekta Desai discusses the implications of brand within the world of physical architecture.
Dec 13, 2021 • 36 minutes
A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept.
Nov 19, 2021 • 30 minutes
Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas
Get new episodes of Brand Narrative Podcast with Matt Certo automatically
